Shuchang Jin

Rabbit Hole


Rabbit Hole

The Rabbit Hole is a kids-themed, family friendly restaurant with based on the classic children's story of Alice in Wonderland by Lewis Carroll. It brings the idea of carefree, imaginative, adventurous fantasy to life with the exact same foods that are featured in the story, or alluding to its characters from the story. 

Art Direction
Paul Sheriff
Tyler School of Art

Identity, Packaging


© 2017 Shuchang Jin